Sales Funnel
One of the most important concepts in the digital business world is the sales funnel. It is what businesses use as a reference for lead generation and sales closure. With a well designed and optimized funnel, you can automate the entire process, from initial interest to completed sale or booking. Sales funnels even allow you to upsell to clients once they have made their initial purchase. This is crucial when you consider that businesses like E-commerce generates a whopping 70-95% of their revenue by up-sells and renewals.
How does a sales funnel work
Awareness
Stand out from the crowd and grab your target audience's attention by introducing how your business can address a problem or need with your products or services.
Interest
Now that they know who you are, connect with them by using relatable content. This must highlight how your product or service addresses the pain or struggle your target audience is experiencing. Make it personal; be authentic.
Decision
At this point, they have made their decision. The only thing preventing them from converting to a sale or sign up is the perception of value compared to cost. Make it an easy choice with an irresistible offer.
Action section
With a successful and compelling irresistible offer, the consumer makes their decision. Once they commit, you sweeten the pot with upsells and "one time only" offers.
Why Sales Funnels Are Important For Your Business
Analyze Audience Behavior
With a funnel, you can carefully map out steps that allow you to track and analyze each step of your sales process. This allows you to know exactly what adjustments will increase results.
Capture audience attention
Built for conversion, the layout and structure of a sales funnel is designed specifically to work with consumer psychology to grab attention and deliver the message the way you want it delivered.
Generate leads
Traffic is useless if it doesn't result in a lead. You need simple and non-intrusive ways to capture leads from your audience. Funnels help automate the lead generation process, and when done right, converts them into fans.
Maintain relationships
Once leads are generated and captured, the most important step is to nurture these prospects into customers, and from customers into super-fans. The point of the sales funnel is to generate these kinds of customers.
Bunker Buster Marketing Sales Funnel Services
01
Marketing Strategy.
Do you often find yourself penniless on marketing strategies that yield minimum to no results? This is why the sales funnel is important for you. There are many kinds of funnels with specific purposes. You can even focus on a particular step of the customer journey. For example, you can have a funnel focused specifically on lead generation to build your client list. It's all about using the right tool for your need.
02
Penetrate Your Target Audience
Unfortunately, not everyone needs your products or services, but there are more than enough people that do. It's all about getting through to those people, but how do you stand out from the rest of the competition? This is where a combination of design, your message and your offer comes in. While a website gives a complete view of your business, products and services, a funnel connects to your audience on a specific need, and shares how a specific product or service fulfills that need.
03
Generate More Sales.
When done right, a sales funnel is like having an automated digital "door to door" salesman. the most successful funnels have one function and one function only, and that is to convert visitors into sales. Now for consulting, coaching and high ticket item businesses, this may be a booked appointment. Streamline and automate the process so you can focus on your business goals.
04
Grow Your Business
A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers. And with more customers means more brand awareness, more revenue and more growth.
